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Positionnement de produit selon le hérisson et le renard

Positionnement de produit selon le hérisson et le renard

Traduit de l’anglais Product Positioning according to the Hedgehog and the Fox paru dans l’édition été-automne 2020 du magazine the…
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Relance des affaires sur fond de pandémie

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Comment vendre nos produits et services si voyager pour rencontrer des clients est mis en pause

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Comment une relance bien planifiée a fait passer Intel de Underdog à Top Dog

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Quatre obstacles à surmonter pour réussir un lancement de produit

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Must-Read Book: The Innovators

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Inspiring Book: Originals

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Must-Read Book: Crossing the Chasm

Marketing and Selling Disruptive Products to Mainstream Customers
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Must-Read Book: The Challenger Sale

Taking Control of the Customer Conversation
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Must-Read Book: Blue Ocean Strategy

How to Create Uncontested Market Space and Make the Competition Irrelevant
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Herb Kelleher on How I built this

In an interview with Guy Raz for NPR’s podcast “How I Built This,” Herb Kelleher shared how his company, Southwest Airlines, went from…
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Jeff Bezos on How to shape the future

Once a year, Jeff Bezos publishes a letter to Amazon shareholders. In 2017, he released his 20th annual letter, where he gives us a glimpse…
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Elon Musk on How to build the future

In an interview with Y Combinator president, Sam Altman, Musk discussed his view of the future and the problems that people should work on…
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