Quatre obstacles à surmonter pour réussir un lancement de produit

Herb Kelleher on How I built this

In an interview with Guy Raz for NPR’s podcast “How I Built This,” Herb Kelleher shared how his company, Southwest Airlines, went from being an underdog to one of the biggest airlines in the world.

Positionnement de produit selon le hérisson et le renard

Must-Read Book: Blue Ocean Strategy

How to Create Uncontested Market Space and Make the Competition Irrelevant

In this book, you learn

• How to think differently from your competition
• Why not to invest time and…

Jeff Bezos on How to shape the future

Once a year, Jeff Bezos publishes a letter to Amazon shareholders. In 2017, he released his 20th annual letter, where he gives us a glimpse into his business worldview and management philosophy.

Comment vendre nos produits et services si voyager pour rencontrer des clients est mis en pause

Must-Read Book: The Challenger Sale

Taking Control of the Customer Conversation

In this book, you learn

• What the Challenger Selling Model is
• Why it proves to be the best approach for business-to-business (B2B)…

Comment une relance bien planifiée a fait passer Intel de Underdog à Top Dog

Must-Read Book: The Innovators

How a group of hackers, geniuses, and geeks created the digital revolution

In this book, you learn

Mark Zuckerberg on How to build the future

In this interview, Sam Altman chats with Mark Zuckerberg about how important it is to solve a problem before working on a product. He thinks that entrepreneurs should start with problems that they want to solve in the world rather than being determined to…