Urgent Futures

By Jerry Davis, IFTF Equitable Enterprise Advisor, Gilbert and Ruth Whitaker Professor of Business Administration. Stephen M. Ross School…

Strategies for Building Enterprises in the 21st Century

Originally published at Institute for the Future’s Future Now blog.

Drew Sullivan, Co-Founder and Publisher, Organized Crime and Corruption Reporting Project  Marina Gorbis, Executive Director, Institute…

by Marina Gorbis, Institute for the Future Executive Director

It’s time to open the door to our post-pandemic lives. The Institute for the Future’s new free online course will get you ready.

Who will deliver the “Cult of Personality” speech to Americans?

By Marina Gorbis, Executive Director, Institute for the Future

What will you do when the next “unthinkable” change happens? Play this game to find out.

By Kathi Vian, Distinguished Fellow, Institute for the Future

The year 2020 has shown that the words “unthinkable” and “unimaginable” no longer apply. From the pandemic to the global protests…

by Marina Gorbis and Kathi Vian, Institute for the Future

By Jane McGonigal, Ph.D., IFTF Director of Game Research and Development

By Marina Gorbis, Executive Director, Institute for the Future and Nick Monaco, Director, Institute for the Future, Digital Intelligence…

Whenever I call a customer service line and have to sit through a torturous series of non-human interactions — “If you are calling x…

Originally published in the San Francisco Chronicle (Aug 19, 2019), by  Anmol Chaddha, Ph.D., who leads the Equitable Futures Lab…

The impulse for consumer brands to avoid politics seems increasingly like wishful thinking

The bane of the futurist’s existence is that almost daily you see, hear, or read something and want to scream, “I told you so.” Sometimes…

I learned a lot about blockchain technology by buying and using bitcoin: how to get it, track it, trade it, and make purchases with it. I…

In 1995, the Martin Luther King Jr. Middle School in Berkeley, California, had an acre-sized vacant lot filled with wild weeds and cracked…