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Are Your Decisions Being Driven by Data, or Driving It?

Are Your Decisions Being Driven by Data, or Driving It?

It would be hard to find a manager who would not confirm, if asked, that yes indeed they have a data-driven organization. With the…
Go to the profile of Scot Wheeler
Scot Wheeler
May 24
Don’t Get Lost in the “Just Business” Game: Management Needs Morals

Don’t Get Lost in the “Just Business” Game: Management Needs Morals

Responsibility for the profit and loss of a business operating unit is a step-up in a management career that presents a new realm of ethics…
Go to the profile of Scot Wheeler
Scot Wheeler
May 24
Data Doesn’t Fix Dysfunctional Industry Dynamics

Data Doesn’t Fix Dysfunctional Industry Dynamics

In the 23 years since I first started talking to organizational marketers about the wonders of web-based marketing (2000), then the special…
Go to the profile of Scot Wheeler
Scot Wheeler
May 15
Management’s Character Drives Company Culture

Management’s Character Drives Company Culture

This is a follow-up to a prior post on company culture.
Go to the profile of Scot Wheeler
Scot Wheeler
Oct 3, 2022
Does Organizational Culture Really Need Physical Presence?

Does Organizational Culture Really Need Physical Presence?

As 2022 comes to a close, return to office policies are being increasingly pursued in knowledge-working industries that don’t physically…
Go to the profile of Scot Wheeler
Scot Wheeler
Sep 26, 2022
The Market for Attention

The Market for Attention

The media market is structured as an exchange of dollars for ‘impressions’ or ‘viewers’. But these assets, and their derivatives such as…
Go to the profile of Scot Wheeler
Scot Wheeler
Jun 19, 2022
Marketing’s “Storytelling” Problem

Marketing’s “Storytelling” Problem

Marketing is all about communication. There are foundational laws to how communications work, and there are always emerging trends that…
Go to the profile of Scot Wheeler
Scot Wheeler
Jun 19, 2022
Advertising Economics

Advertising Economics

Advertising spend in the U.S. over the past decade has averaged above $200B annually. This spending is the revenue base for advertising…
Go to the profile of Scot Wheeler
Scot Wheeler
May 30, 2022
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