Intelitecht

It would be hard to find a manager who would not confirm, if asked, that yes indeed they have a data-driven organization. With the…

Responsibility for the profit and loss of a business operating unit is a step-up in a management career that presents a new realm of ethics…

In the 23 years since I first started talking to organizational marketers about the wonders of web-based marketing (2000), then the special…

This is a follow-up to a prior post on company culture.

As 2022 comes to a close, return to office policies are being increasingly pursued in knowledge-working industries that don’t physically…

The media market is structured as an exchange of dollars for ‘impressions’ or ‘viewers’. But these assets, and their derivatives such as…

Marketing is all about communication. There are foundational laws to how communications work, and there are always emerging trends that…

Advertising spend in the U.S. over the past decade has averaged above $200B annually. This spending is the revenue base for advertising…