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The World of Intent Data
Better Buyer Experiences, Better Revenue Results
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John McTigue
Sep 6, 2019
Fit Plus Intent, The New B2B Metric
Faced with revenue-centric goals, rather than the traditional vanity metrics, sales and marketing…
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50
Ed Marsh
Aug 20, 2019
The Risk of Overselling Intent Data
Optimizing buyer intent data starts with responsible sales. Intent…
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198
Ed Marsh
Aug 6, 2019
Personas, Insight, and Intent Data
Buyer personas are often inefficient, artificial abstractions of…
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187
Ed Marsh
Jul 18, 2019
Demand Generation — Jeopardy Style
Imagine Jeopardy answers without categories — think impossible…
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193
Ed Marsh
Jul 11, 2019
Intent Data Insights from the 2019 B2B Buyers Survey Report
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132
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