Archive of stories published by Into the Deep End

How Does the “Salesforce MBA” Stack Up?

This year, I attended my first SaaStr Annual 2017 in San Francisco. (If you missed it, you can read some of the highlights here.) Jason M. Lemkin and the SaaStr team put together an amazing set of speakers and topics for the event, and as I scrolled through…


Why I’m Writing About My Experience as a First-Time CEO

In September 2016, I left Salesforce after 9+ years to take on my first CEO role at Invoca. I was excited to take on the new challenge, but also somewhat intimidated by the unknowns of the position. I had lots of questions swirling in…


PR: Know When to Bunt, But Don’t Forget to Swing for the Fence

During my first “official” week at Invoca, our marketing team and PR agency arranged a discussion with Ken Yeung from Venturebeat. We pitched a storyline about a long-time Salesforce executive joining a startup as CEO…


Hiring with Intention: 3 Tips for Slowing Down to Scale Up

(Originally Published in SmartBrief)

After years of focusing on growth at all costs, it seems that leaders at some of the world’s fastest-growing companies realize the importance of putting culture…