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Anxiety Economy

On COVID-19’s Impact on Media Consumption

On COVID-19’s Impact on Media Consumption

COVID-19 hits the U.S., prompting widespread disruptions and accelerating changes in consumer behaviors
Go to the profile of Richard Yao
Richard Yao
A Marketer’s Guide To The Wellness Economy

A Marketer’s Guide To The Wellness Economy

How wellness and self-care emerged as a powerful new value driver for brands across categories
Go to the profile of Richard Yao
Richard Yao
Data Privacy Is Becoming A Luxury Good

Data Privacy Is Becoming A Luxury Good

Brands need to restore the balance of the data-value exchange
Go to the profile of Richard Yao
Richard Yao
The Future of Streaming: Watch for Free or Pay More for Netflix?

The Future of Streaming: Watch for Free or Pay More for Netflix?

Ad-supported OTT services rise to challenge subscriptions, but Netflix has some cool new tricks up its sleeve
Go to the profile of Richard Yao
Richard Yao
What The Next Recession Could Mean For Marketers

What The Next Recession Could Mean For Marketers

A major shift away from TV advertising could cause ripple effects across categories
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Richard Yao
How Algorithms Will Rule The World

How Algorithms Will Rule The World

And How Brands Can Survive An Increasingly Algorithmic World
Go to the profile of Richard Yao
Richard Yao
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