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Augmented Reality
Snapchat’s Big Bet on AI, & Its Bigger Bet on AR Glasses
Snapchat’s Big Bet on AI, & Its Bigger Bet on AR Glasses
What brand marketers need to know about Snap Summit 2024
Richard Yao
Sep 20
A Reality Check on Virtual Reality
A Reality Check on Virtual Reality
And why brands should still pay attention to VR developments
Richard Yao
Oct 12, 2023
Meta Connect 2023: Everything Brand Marketers Need To Know
Meta Connect 2023: Everything Brand Marketers Need To Know
Meta offers crucial updates regarding its AI and metaverse strategies, signaling another attempt at consumer attention land-grabbing
Richard Yao
Sep 29, 2023
Apple Preps for Immersive Content in Vision Pro with New iPhone Feature
Apple Preps for Immersive Content in Vision Pro with New iPhone Feature
Three takeaways for brands from Apple’s iPhone 15 Launch Event
Richard Yao
Sep 12, 2023
What Brands Need to Know from Snap Partner Summit 2023
What Brands Need to Know from Snap Partner Summit 2023
Snapchat maker explores new frontiers in live events and generative AI while doubling down on local discovery and AR commerce
Richard Yao
Apr 20, 2023
Snapchat’s AR Ambitions Take Flight
Snapchat’s AR Ambitions Take Flight
What Brands Need to Know from the 2022 Snap Partner Summit Keynote
Richard Yao
Apr 29, 2022
Will 2022 Be “Year Zero” for the Post-Mobile Era?
Will 2022 Be “Year Zero” for the Post-Mobile Era?
Examining the current competitive landscape for augmented reality and wearable technologies while figuring out where things go from here
Richard Yao
Dec 10, 2021
Lab Podcast — Episode 121
Lab Podcast — Episode 121
AR Ads for the 5G Age (crossover special with Five by Ericsson Emodo)
Scott Elchison
Jul 29, 2021
Lab Podcast — Episode 118
Lab Podcast — Episode 118
How Brands Can Prepare for the AR Future (ft. Carolina Arguelles from Snap)
Scott Elchison
Jun 18, 2021
Fast Forward: Snapchat Doubles Down on Shoppable AR & Creator Tools
Fast Forward: Snapchat Doubles Down on Shoppable AR & Creator Tools
Here’s everything brands should know about Snap’s latest announcements and its platform ambition
Richard Yao
May 21, 2021
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