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OOH & Proximity Tech

How AR & Other AI-Driven Innovations Will Revolutionize OOH Ads

How AR & Other AI-Driven Innovations Will Revolutionize OOH Ads

Just as connected TV and smart speakers are changing the way brands reach consumer at home, so are AR and other AI-driven innovations for…
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Richard Yao

Niantic Marks Pokémon Go’s One-Year Anniversary With DOOH Campaign

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IPG Media Lab
MillerCoors and IPG Media Lab Help You Discover The Music Of NYC Neighborhoods

MillerCoors and IPG Media Lab Help You Discover The Music Of NYC Neighborhoods

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IPG Media Lab

Swedish Pharma Company Debuts Billboard That Coughs When Smokers Walk By

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IPG Media Lab

Zipcar Teams Up With Wrapify To Track Ad Impressions On Its Cars

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IPG Media Lab

Recycling PSA Campaign Marries Live-Streaming With Digital OOH

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IPG Media Lab

How IBM Is Using Weather Data For Hyperlocal Marketing

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IPG Media Lab
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