Homepage
Open in app
Sign in
Get started
Topics
Weekly News
Podcast
Team
About
Generative AI
Outlook 2024
Subscribe to our podcast
Streaming Wars
The Streaming Wars Are Over — What’s Next for the Entertainment Industry?
The Streaming Wars Are Over — What’s Next for the Entertainment Industry?
The streaming services are all in on ads, yet Hollywood needs to look both outward and inward to find its future
Richard Yao
Jul 18
The End Is (Finally) Here For Cable TV — What Comes Next?
The End Is (Finally) Here For Cable TV — What Comes Next?
How the cookie crumbles for cable TV, and the budding forces trying to put the TV bundle back together
Richard Yao
Sep 21, 2023
Hollywood is Disillusioned with Streaming — What Comes Next?
Hollywood is Disillusioned with Streaming — What Comes Next?
Hollywood is losing faith in the streaming model and scrambling for solutions to cut costs and raise ARPU. Four key aspects to consider in…
Richard Yao
Jun 29, 2023
The Backlash to OTT Streaming is Here
The Backlash to OTT Streaming is Here
The rising subscription prices, the incoming flux of ads, and the studios second-guessing their release strategy are turning some consumers…
Richard Yao
Aug 25, 2022
What Netflix’s Recent Woes & Moves Tell Us About the OTT Market
What Netflix’s Recent Woes & Moves Tell Us About the OTT Market
Brands should heed the shifting dynamics in the OTT space as pandemic-spurred acceleration in streaming growth comes to an end
Richard Yao
Jul 14, 2022
The Rise of Virtual Co-Viewing
The Rise of Virtual Co-Viewing
Why co-viewing is here to stay, and how it will impact content consumption and unlock new brand opportunities
Richard Yao
Oct 7, 2020
The Death & Rebirth of the Theatrical Window
The Death & Rebirth of the Theatrical Window
The theatrical window is dead; Long live the windowing strategy
Richard Yao
Aug 13, 2020
The Return to Sports
The Return to Sports
How the return of live sports content will impact the shifting TV landscape
Benjamin Hone
Aug 6, 2020
Fast Forward: HBO Max Launches with Harry Potter, But without Roku or Amazon
Fast Forward: HBO Max Launches with Harry Potter, But without Roku or Amazon
Let's find out why that happened, and round up the pros and cons to HBO Max’s chances in streaming wars
Richard Yao
May 28, 2020
Dispatch from the Streaming Wars: ViacomCBS Previews OTT Strategy
Dispatch from the Streaming Wars: ViacomCBS Previews OTT Strategy
Why broadcasters are betting on ad-supported streaming services
Richard Yao
Mar 5, 2020
About IPG Media Lab
Latest Stories
Archive
About Medium
Terms
Privacy
Teams