What HappenedThis past week has been a busy week for VR announcements, with Facebook, Vimeo, and CNN all announced noteworthy VR initiatives. Let’s take a look one by one.
What HappenedHonda is spicing up its latest 360-degree video effort with the help of spatial audio. The auto maker worked with the agency RPA to create a new 360-degree video Facebook ad for its CR-V model…
What HappenedFord is set to remake a 1976 short film “C’etait un Rendez-Vous” into a VR experience. Working with Claude Lelouch, the noted French filmmaker who helmed the original cult classic, Ford will transport the eight-minute early…
What HappenedTo help patients, especially children, to prepare for their first MRI scans, the Kings College Hospital in London has created a “My MRI” VR experience that is designed to familiarize first-time patients…
What HappenedFor its upcoming Super Bowl campaign, Intel is aiming to get football fans involved to create a 360-degree video spot. The company launched a social push to get fans to visit experiencemore.intel.com to submit a…
What HappenedLive video on Facebook is about to get a lot more immersive as the social network readies the debut of its first live 360-degree video for National Geographic. The nature and travel publisher will publish the first 360 Live…
What HappenedFacebook continues to improve its mobile-optimized, fast-loading content format Instant Articles as it adds support for 360-degree photos and videos. This means publishers can now include 360-degree content in…
What HappenedOutdoor gear retailer REI is leveraging Facebook’s 360-degree videos to reach multicultural Millennials in Austin, Chicago, and Los Angeles. The company teamed up with eight local artists in the three cities…
What HappenedFlipkart, the leading ecommerce site in India, found an interesting way to use 360-degree video on Facebook to promote its annual flagship sales event. The company posted a…
What HappenedOn Wednesday at its AdWeek event in New York City, Circa announced an ambitious VR initiative that will have the Millennial-focused news publisher work with production company MomentumXR to create…