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Absolut

IPG Media Lab
IPG Media Lab
The media futures agency of IPG Mediabrands
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Blogs for sale

Last week’s Brooklyn Blogfest made headlines when it was uncovered that event sponsor Absolut Vodka gave gifts and promotional exposure in exchange for editorial coverage from bloggers who neglected to disclose ties to Absolut. The ad campaign, created by New York’s Ketchum agency, promotes a special…