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Ad Targeting

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Jan 19, 2017

Snapchat Let Brands Target Users Based On Third-Party Data

What Happened
Following its introduction of sequential video ad yesterday, Snapchat announced today that it is enabling brand advertisers to target users based on third-party data. The popular messaging app follows the lead of…

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Nov 1, 2016

Reddit Launches Interest-Based Ad Targeting Product

What Happened
Reddit has offered subreddit-based ad targeting for a while now, but it is now broadening its targeting capability to be more interest-based, allowing brands to target audiences based on “a handful of predefined interests…

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Oct 11, 2016

Facebook Starts Testing Ads In Groups

What Happened
Facebook has started testing ads in Groups, the interest-based, user-generated communication channels that the company released as a standalone app in 2014. The ads in Groups look identically to standard News Feed ads and will be targeted by Group…

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Sep 14, 2016

Snapchat Introduces New Targeting Options For Video Ads

What Happened
Snapchat is introducing three new targeting options to its vertical video Snap Ads as the company continues to improve its ad products. Now brand advertisers can choose to target Snapchat users based on email…

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Aug 12, 2016

How An iOS 10 Update Could Undermine Ad Targeting On iPhones

What Happened
Earlier this week, Apple unveiled a major update to their “Limit Ad Tracking” setting in iOS 10, which will give users more control over their “Identifier for Advertising” (IDFA) and the data that is shared with…

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Jul 21, 2016

Spotify Goes Programmatic, Allows Playlist-Based, Real-Time Targeting

What Happened
Spotify is stepping up its ad game as it announced the launch of programmatic audio ads earlier today. The popular streaming service is partnering with three programmatic platforms — AppNexus…

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Jul 19, 2016

Snapchat Adds “Suggest Account” And Develops Ad Product Powered By Image Recognition

What Happened
Snapchat has quietly added a way for people to spread the word about the accounts they love. Along with the recent addition of Memories, users can now easily recommend…

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Jul 15, 2016

Twitter Opens Gnip’s Audience API To Offer Brands More Data

What Happened
Gnip, a data platform owned by Twitter, announced on Tuesday that it is opening up access to its Audience API, which was first launched with limited access in October. Now with easy access to Gnip’s data, brand…

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Jun 28, 2016

Twitter Introduces Stickers To Make Photos Searchable

What Happened
Twitter announced on Monday that the newest addition to its service will be stickers that users can add to their photos in tweets. Similar to the way stickers work on Snapchat, users on desktop and mobile devices will be…

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Jun 14, 2016

Pinterest Releases Targeted Ads By Matching Emails And Device IDs

What Happened
Pinterest is taking a page out of Facebook’s playbook, officially rolling out an ad targeting tool similar to Facebook’s popular Custom Audiences product. With the new tool, advertisers on Pinterest can…