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IPG Media Lab

The media futures agency of IPG Mediabrands

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Sep 13, 2016

Adblock Plus Launches Ad Exchange To Sell Ads

What Happened
Eyeo GmbH, the company behind the popular adblocker Adblock Plus, is launching an ad exchange called Acceptable Ads Platform, enabling publishers to “choose from a marketplace of pre-whitelisted ads that they can drag and drop onto…

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Jun 23, 2016

By The Numbers: More Than 25% Of U.S. Internet Users Are Blocking Ads

What Happened
By the end of next year, about a third of internet users in the States will be blocking ads, up from 20% in 2015, according to a recent eMarketer study (paywalled link). The study, which defines…

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May 27, 2016

European Mobile Carrier Three To Begin Testing Network-Level Ad Blocking

What Happened
In February, we noted that Israeli-based, ad tech startup Shine formed a partnership with Three Group, a British wireless carrier that also operates in select European markets such as Italy…

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Jan 15, 2016

How Publishers Are Dealing With Ad-Blockers

What Happened
In recent months, ad-blocking has become a hot topic among advertisers and online publishers, thanks to Apple’s decision of adding ad-blocking Safari extensions in iOS 9. According to a report from Adobe and PageFair, ad-blockers have…

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Dec 17, 2015

Best Of The Lab 2015: How To Cope With The Rise Of Ad-Blockers

Welcome to the Lab’s year-end review, looking back at some of our best and most popular posts from 2015.

Ever since Apple added support for content-blocking Safari extensions to iOS 9, ad-blockers…

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Dec 10, 2015

Mozilla Debuts Content Blocker For iOS

What Happened
On Tuesday, Mozilla launched an iOS content blocker named Focus by Firefox, promising to block out all tracking codes on mobile webpages. It will most certainly wipe out the ads as well, given that most online ads today have some sort of tracking…

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Oct 16, 2015

The IAB Introduces L.E.A.N. Ads Program In Response To Ad Blocking

What Happened
Facing mounting pressure of the rapid adoption of ad blocking technologies, the Interactive Advertising Bureau (IAB) introduced the L.E.A.N. Ads program — the acronym standing for Light, Encrypted, Ad…

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Oct 2, 2015

Popular Ad-blocking Extension Adblock Now Allows Whitelisting

What Happened
On Friday, Adblock was sold to an unnamed new owner and now supports EyeO’s acceptable advertising — which allows advertisers to buy their way onto the whitelist — through the filter. Boasting over 40 million…

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Sep 24, 2015

How Adblockers Are Messing Up Retailers’ Websites

What Happened
The perils that Apple’s ad-blocking extension in iOS 9 inflicted on digital publishers has been well-documented, but one lesser-known impact of those ad-blockers is that it can cause problems with retailers’ ecommerce sites…

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Sep 8, 2015

What To Expect From Apple’s Press Event Today

Apple’s annual press event is set for 1 p.m. ET on Wednesday, September 9 in San Francisco, where the Cupertino-based company is expected to unveiled the next-gen iPhones, iPads, and even a new Apple TV. Here is a quick summary of what to expect from…