Adobe

Adobe Debuts New Tool To Put Ads And Product Placement In Virtual Reality

What Happened
Adobe is entering the world of virtual reality with new Adobe Primetime products. The company unveiled Virtual Cinema, a feature that will allow Primetime clients to develop customizable…

Adobe To Launch Data Co-Op To Improve Cross-Device Attribution

What Happened
Following the debut of its Audience Marketplace last November, which allowed brands to more easily share their first-party data, Adobe has announced a new Cross-Device Co-op program to further facilitate data…

Adobe Tools Predict Social Media Impact

According to TechCrunch, Adobe is getting ready to announce new predictive tools for Adobe Social that will allow brands to optimize and predict engagement for posts on Facebook before they go live. While we’ve seen similar products in the space that analyze…

Digital Index | Adobe Digital Marketing solutions

Adobe Digital Index: Q3 2012 Global Digital Advertising Update

How the iPad is reshaping the Web

iPad continues to create ripples through the mobile, eReader, and online applications worlds. Here are five ways the device is transforming the Web as we know it:

1) Where has all my flash gone? Or Hello, HTML 5
This is playing out in the press…