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What Happened
Facebook introduced a Conversion Lift measurement tool in January 2015 to help brand marketers better understand which parts of their ad campaigns are driving sales. Now it has launched Lift API extending that tool so…

Facebook has been making strides in eclipsing online video views from YouTube, with reports claiming that at least for brands, native Facebook video posts have completely overtaken YouTube video posts. This week…

Read original article on: AdWeek

Back in February, Twitter started delivering ads to third-party websites and apps in a move that granted it access to a wider audience. Now, Google’s…

Read original report on: magnaglobal.com

Our sibling agency MAGNA GLOBAL released their annual Global Ad Forecast for 2015 earlier today. Here are the top five statistical highlights: