What Happened
Facebook is broadening the reach of its ad network by allowing publishers to sell ads on their mobile websites with its Audience Network, which previously only sold mobile in-app ads. The social network has been reportedly testing the new ad…

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Nov 11, 2015

Instagram Beefs Up Its Ads With 41 New Tech Partners

What Happened
In a bid to improve its ad products, Instagram announced new partnerships with 41 new ad and marketing tech vendors, hoping to leverage their diverse offerings to complement its existing ad tools. For instance, the list of…

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Sep 3, 2015

AOL Buys Millennial Media For Better Mobile Ads

What Happened
AOL announced on Thursday morning that it is acquiring mobile ad platform Millennial Media for $238 million, granting the now Verizon-owned ad tech and content company greater programmatic reach into mobile ads.

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Jun 30, 2015

Lab’s Take On Cannes Lions Festival 2015

Last week, selected members of the Lab descended into Cannes, France to attend the ad industry’s annual Mediterranean celebration. More so than the years past, we felt a strong presence of tech startups and ad technology. Much like how brands are flocking to…

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May 13, 2015

Why Verizon Acquired AOL For $4.4 Billion

Read original story on: Re/code

Verizon, the second biggest telecom company in the States, has acquired mass media conglomerate AOL for a whopping $4.4 billon. Verizon is expecting the deal to be close by the end of summer, which…

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Feb 5, 2015

How Twitter Appeals To Small Businesses With “Quick Promote”

Read original story on: AdExchanger

Twitter has developed ad products for big budgets, but it’s also trying to appeal to the small and mid-sized advertisers. Earlier this week, Twitter started rolling…