The blockchain technology employs mathematical complexity to ensure the contents encoded on the blockchain stay immutable and…
What HappenedFacebook is broadening the reach of its ad network by allowing publishers to sell ads on their mobile websites with its Audience Network, which previously only sold mobile in-app ads. The social network has been reportedly testing the new ad…
What HappenedIn a bid to improve its ad products, Instagram announced new partnerships with 41 new ad and marketing tech vendors, hoping to leverage their diverse offerings to complement its existing ad tools. For instance, the list of…
What HappenedAOL announced on Thursday morning that it is acquiring mobile ad platform Millennial Media for $238 million, granting the now Verizon-owned ad tech and content company greater programmatic reach into mobile ads.
Last week, selected members of the Lab descended into Cannes, France to attend the ad industry’s annual Mediterranean celebration. More so than the years past, we felt a strong presence of tech startups and ad technology. Much like how brands are flocking to…
Read original story on: Re/code
Verizon, the second biggest telecom company in the States, has acquired mass media conglomerate AOL for a whopping $4.4 billon. Verizon is expecting the deal to be close by the end of summer, which…
Read original story on: AdExchanger
Twitter has developed ad products for big budgets, but it’s also trying to appeal to the small and mid-sized advertisers. Earlier this week, Twitter started rolling…