Tagged in

Adweek

IPG Media Lab

The media futures agency of IPG Mediabrands

More information

Followers

1.5K

Elsewhere

More, on Medium

Adweek

IPG Media Lab in IPG Media Lab

Oct 1, 2015

Event Recap: IPG Mediabrands’ Advertising Week Panel On Viewability

This morning, IPG Mediabrands held an Advertising Week event to tackle one of the hottest topics in the ad industry today, viewability. The event consisted of a presentation of the Lab’s new research results and a…

IPG Media Lab in IPG Media Lab

Oct 3, 2014

AdWeek Event Recaps Masterpost

Over the last four days, The Lab attended and covered six NY AdWeek events in total, and here is a round-up. Click on the titles to read more.

Programmatic Sophistication: Riding the Next Wave of Innovation

IPG Media Lab in IPG Media Lab

Oct 1, 2014

Event Recap: AdWeek — Programmatic Sophistication: Riding the Next Wave of Innovation

The IPG Media Lab kicked off Advertising Week bright and early on Monday, attending a panel on the future of programmatic featuring Matt Seiler, the Global CEO IPG Mediabrands; Vivek…

IPG Media Lab in IPG Media Lab

Oct 1, 2014

Event Recap: AdWeek — Future. Video 3.0

As part of our continuing Advertising Week coverage, this morning we attended a discussion on breakthroughs in audience targeting in cross-platform video advertising. Moderated by Scott Donaton, Global Chief Content Officer & Head of UM Studios, the panelists…

IPG Media Lab in IPG Media Lab

Apr 1, 2013

Time Warner Medialab Releases Study on Second Screen Viewing

Multi-screen viewing is a buzzy topic for marketers and in an attempt to quantify its impacts, Time Warner Medialab conducted a series of studies on this multitasking behavior. In almost any case, owners of combinations of…

IPG Media Lab in IPG Media Lab

Jan 15, 2013

Target’s “Fashion” Ads For Grocery

Target has released another series of grocery ads that parody high fashion spots, advertising products like oatmeal and baby wipes in an over-stylized, humorous way. It looks like there starting to embrace their “Tar-shay” nickname; a pretty smart idea for the big retailer.

IPG Media Lab in IPG Media Lab

Oct 29, 2012

2012 Brand Genius Awards | Adweek

Adweek’s 2012 Brand Genius Awards

IPG Media Lab in IPG Media Lab

May 21, 2012

The 20 Most-Viral Ads of 2012 (So Far) | Adweek

20 Most Viral Ads of 2012

IPG Media Lab in IPG Media Lab

Mar 20, 2009

When did you first hear about Twitter?

This week was a big week for the Lab. Not only did Google announce a new feature for Gmail that finally cracks the code on un-sending emails that were a bad idea, and not only did our favorite video recording device, Flip Video get bought for a ton of cash by…