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IPG Media Lab
IPG Media Lab
The media futures agency of IPG Mediabrands
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Google Reinvents Its Mobile Search Ads

Read original article on: Wall Street Journal

As mobile search overtakes desktop in 10 global markets including the U.S. and Japan, Google saw a great opportunity to unveil its new image-based mobile ad formats that are built to stand…


Google To Become The Ultimate Fashionista With Search Data

Read original story on: New York Times

Once again putting the vast amount of data it gathers to good use, Google has announced a plan to issue fashion trend reports biannually based on web searches. This…


The Google “Mobilegeddon” Starts Today

Read original story on: Business Insider

Back in early March, Google announced its decision to prioritize mobile-friendly websites in its mobile search results soon with a tweaked algorithm. Now that day has come, and any website…