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IPG Media Lab

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Nov 15, 2016

Google AMP Adds Support For Native Video Ads

What Happened
Google is expanding Accelerated Mobile Pages, its open-source effort to speed up the mobile web, to support native video ads. This enables publishers to serve their premium video ads in a speedy manner on mobile through Google’s ad…

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Jul 20, 2016

Google Speeds Up Ads And Landing Pages On Mobile With Extended AMP Support

What Happened
Google announced on Tuesday that it is extending its Accelerated Mobile Pages (AMP) product to support mobile ads and the landing pages they link to. Marketers will be able to purchase…

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Jun 8, 2016

Google Introduces New Ad Formats To AMP Pages

What Happened
Google is adding support for three more ad formats in its Accelerated Mobile Pages (AMP), including fast-loading “AMP Ads” that load as quickly as the pages, “sticky ads” that stay atop or at the bottom of pages regardless of scrolling…

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Feb 24, 2016

Google Starts Highlighting AMP Pages In Mobile Search Results

What Happened
Google officially started rolling out the Accelerated Mobile Page (AMP) project to news publishers on Tuesday, aiming to bring a faster experience to the mobile web. Today, the search giant has started…

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Jan 26, 2016

Google Promises Publishers Control Over Ads In AMP

What Happened
Google has shared some new information about its Accelerated Mobile Pages (AMP) project, revealing some details on ads in AMP. Set to launch in Google search starting in early February, Google’s AMP looks to help speed up…

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Dec 10, 2015

Google Announces More Ad Tech Partners For AMP Project

What Happened
In early October, Google announced its answer to Facebook’s Instant Articles named Accelerated Mobile Pages (AMP) to make webpages load faster on mobile devices. Since AMP was announced in October, it has gained support…

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Oct 8, 2015

Google’s AMP To Support Five Ad Networks, For Now

What Happened
Yesterday, Google unveiled the Accelerated Mobile Pages (AMP) Project, giving online publishers and content creators an open standard that aims at speeding up the mobile web. Based on the information available yesterday, we…

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Oct 7, 2015

Google Speeds Up The Mobile Web With AMP

What Happened
Earlier today, Google unveiled its answer to Apple News and Facebook’s Instant Articles: the Accelerated Mobile Pages (AMP) Project. Unlike Facebook’s or Apple’s content initiatives, AMP is an open standard that is essentially a subset of HTML…