Analytics

The Trigger CES: Robert Norton, RealEyes

Twitter Launches New Analytics Dashboard

Twitter has launched some brand new analytics to help digital advertisers and marketers alike to gain better insights on their tweeting efforts. For years, Twitter has been lagging behind Facebook in terms of providing a built-in native analytic platform that…

MRC Lifts Advisory on Viewable Impressions

The MRC has lifted its advisory on viewable impressions, encouraging the industry to transact based on the metric. A recent blog from the IAB has also officially announced the standard for viewable impressions — 50% of pixels in view for at least 1 sec…

Parse.ly Does Intelligent Tagging

Web analytics startup Parse.ly does natural language processing to enhance the effectiveness of digital media publications. It extracts semantic data and compares it to standing data pools to determine the relevance of materials based on real-time traffic, historical…

HelloInsights Becomes Pinterest Marketing Agency HelloSociety

Last November, L.A. startup Science Inc founded HelloInsights, a Pinterest-specific marketing analytics service. Five months later it’s called HelloSociety, and is a full-service marketing firm dedicated to generating client…

Chartbeat’s Findings Shake Up The World Of Display

Chartbeat is now providing data to publishers and marketers that may radically change how we value display ads. Measuring the amount of engaged time spent on a website is proving that ads below the fold actually increases brand recall more…

Nielsen And Twitter Create Social TV Rating

Nielsen has announced a new analytics platform measuring social engagement for TV programs based on Twitter activity. Specifically, the metrics will provide impressions and reach for shows based on tweets, retweets, and replies containing keywords…

GazeMetrix Image Analytics

If you’re wondering who’s posting pictures of your brand on Instagram, check out Gazemetrix. The startup from UberLabs uses image recognition technology to track your brand presence and provide extensive analytics. You can compare your performance with competitors over time and…

MIT algorithm predicts Twitter trending topics up to five hours in advance

MIT algorithm predicts Twitter trending topics up to five hours in advance