The Lab attended a demo day for the R/GA Connected Devices Accelerator at SXSS 2014. Powered by Techstars, the program showcased nine exciting startups that have been incubated and mentored at R/GA’s NYC campus in recent months. The common…

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Apr 7, 2014

Publishers Weigh In On Programmatic At IAB Mobile Marketplace

As part of today’s IAB Mobile Marketplace event, a panel was held on the effect on digital advertising of programmatic tools from publishers’ perspectives. In the panel were Liz White from Time Inc. and Jeremy Hlavacek from…

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Apr 7, 2014

The State Of Programmatic At IAB Mobile Marketplace

Today’s IAB Mobile Marketing event featured a deep-dive track on programmatic buying and selling in mobile, sponsored by Google. The first speaker was Marc Theermann, the head of mobile platform sales for Google, who shared a number of…

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Apr 4, 2014

UN Exhibit Uses BLE to Demonstrate The Danger of Landmines

A one-day exhibit at the New Museum in New York City and sponsored by the United Nations Mine Action Service sought to educate the public about the dangers and horrors of landmines throughout the world. What made this exhibit…

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Mar 18, 2014

SXSW 2014: Some Interesting Location-Based Projects

SXSW has no shortage of official events, but there are many unofficial events worth attending. One such event that the Lab team swung by was the Location based Marketing Association (LBMA) “Retail Loco” event in downtown Austin. It featured…

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Mar 14, 2014

Sesame Street Celebrates Pi Day

Today Sesame Street launched a fun splash page starring The Count to celebrate “Pi Day” (3/14). The count is shown holding up a square sign which is rotating through each digit of pi. The fun twist is that the digits he’s showing are user-generated by kids. They are…

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Mar 13, 2014

SXSW 2014 IPG Media Lab Recap

Each year the IPG Media Lab sends a small team to the South By Southwest Interactive Festival in Austin with three primary objectives:

Gather strategic insights on trends that affect the media and consumer behavior landscape

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Mar 11, 2014

SXSW 2014: A Battery Delivery Campaign

I was outside the Austin Convention Center Monday morning when I saw this poster:

And I thought: “Hey, actually I could really go for that. My battery is not holding a charge very well these days.”

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Mar 10, 2014

SXSW 2014: Putting The Audience Front And Center

Today at the Austin Convention Center, Roy Sekoff of Huffington Post held a talk entitled “Is Online Video Killing TV?” In short, his answer was that the two forms would converge to form a new heretofore unnamed medium.