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IPG Media Lab

The media futures agency of IPG Mediabrands

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Sep 27, 2016

American Family Insurance Works With AOL For VR Series And 360 Video Ads

What Happened
American Family Insurance (AFI) is teaming up with AOL for a first-of-its-kind partnership that dives into immersive branded content. AFI will be working with AOL’s Partner Studio and…

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Apr 20, 2016

More Media Companies Invest In VR And AR Tech

What Happened
As virtual reality and augmented reality technology quickly advance, a number of established media companies are jumping on the bandwagon and trying their hands at creating immersive content and integrating it into their media and ad…

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Apr 13, 2016

AOL Offers A Brand-Friendly Live-Streaming Platform

What Happened
AOL acquired photo-editing app Kanvas last August and pivoted it to a live-streaming platform two months later. The live-streaming platform offers brand-friendly features such as animated, branded GIFs, branded filters, and…

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Mar 29, 2016

AOL Introduces Two New Video Ad Formats To Enhance Viewability

What Happened
AOL is introducing two new video ad products to round out ONE by AOL, the ad platform it launched for publishers earlier this year. Out-stream Player is an in-article video format that only plays while at…

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Dec 9, 2015

A+E Networks Embraces Programmatic With AOL Deal

What Happened
A+E Networks has struck a deal with AOL that will allow the Disney and Hearst-co-owned networks to use AOL’s programmatic ad platform and other digital publisher solutions. A+E will use AOL’s programmatic platform, ONE by AOL, for…

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Oct 7, 2015

Verizon To Share Its “Supercookie” Data With AOL For Ad Targeting

What Happened
When news broke back in May that Verizon acquired AOL for a whopping $4.4 billion, we made an educated guess that the telecom giant must be after AOL’s impressive arsenal of ad technologies and…

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Sep 3, 2015

AOL Buys Millennial Media For Better Mobile Ads

What Happened
AOL announced on Thursday morning that it is acquiring mobile ad platform Millennial Media for $238 million, granting the now Verizon-owned ad tech and content company greater programmatic reach into mobile ads.

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Jul 28, 2015

Why Verizon Is Launching Its Own Streaming Service Go90

What Happened
Verizon is reportedly getting ready to launch its own mobile-first, video streaming service named Go90 this summer, which will allow users to stream full episodes of TV shows from selected networks as well as music…

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Jun 30, 2015

Microsoft Trims Non-Core Units As Silicon Valley Consolidates

This week, Microsoft spun off two units unessential to its core business to the companies that could really use them. First, it sold off Bing’s mapping assets to Uber, who will also absorb around 100 Microsoft employers…

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May 13, 2015

Why Verizon Acquired AOL For $4.4 Billion

Read original story on: Re/code

Verizon, the second biggest telecom company in the States, has acquired mass media conglomerate AOL for a whopping $4.4 billon. Verizon is expecting the deal to be close by the end of summer, which…