API

What Is The “API Economy” And How Brands Can Benefit From It

The emerging API economy is transforming the way businesses are built and operated

Snapchat’s Ad API Open For Programmatic Ads

What Happened
Snapchat has officially opened its advertising API to third-party partners for programmatic ad sales. Brands including McDonald’s, Unilever, Nissan, and Gatorade are among the first to try out programmatic buying on Snapchat. Its API also…

Why Walgreens Released Two New APIs

What Happened
Pharmacy chain Walgreens is extending its developer efforts with two new APIs, making it easier for third-party apps to pull out information about their stores across the country and access their digital coupons. Walgreens launched its API program in…

Amazon Brings Its Mobile Ad API To iOS

Amazon is bringing its Amazon Mobile Ads API to apps on iOS, allowing app developers to place ads from the Amazon Mobile Ad Network in apps across platforms. Previously only available on Android and Fire OS devices, the ad platform now can help better monetize…

Pinterest Launches API; Announces New Partners

At long last, Pinterest is launching an API that will allow pins to be embeddable across the web. The first partners for the API have already been announced, and include a host of big names: Zappos, Walmart, Disney, Nestle, Random House, and…

Google+ Opens First APIs: Read-Only And No Circle Access For Now | TechCrunch

Google+ Opens First APIs: Read-Only and No Circle Access for Now

Data is the new black….cyan, magenta, and yellow

Historically, ads have been closed systems. The information contained in the ad itself is fixed. Most of the interactivity in digital ads to date has been limited to the ability to link somewhere or to engage with content elements that…

Why Twitter has not jumped the shark

If I had a nickel for everytime someone asked me What is hot right now? I’d be twittering off my yacht in the Côte d’Azur.

In a recent meeting with some of my fellow digerati we were pitching ideas to get a client excited about what…