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IPG Media Lab

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App Installs

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Dec 9, 2016

Brands Can Now Use Facebook’s Dynamic Ads To Drive App Installs

What Happened
Facebook has updated its Dynamic Product Ads to allow brands to drive mobile app installs with more efficiency. Now brands with serving product ads on Facebook can instruct users that are browsing its…

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Nov 7, 2016

Snapchat Gears Up For More App-Install Ads

What Happened
After adding support for programmatic ads to its ad API, Snapchat has confirmed that it is testing support for app-install ads, which the company launched in June. The popular messaging app ran its first app-install ad in February, and…

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Sep 23, 2016

Twitter Helps Advertisers Convert App Install Ads Into Native Ads

What Happened
Twitter has rolled out a useful tool for advertisers to convert their app-install ads into native Twitter ads. By simply checking a box labeled “native,” app install campaigns will appear as native ads…

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Jan 29, 2016

Snapchat To Add App Install Ads In Discover And Live Stories

What Happened
Snapchat’s ad sales team has indicated it is considering introducing app install ads to its platform. This new ad product will likely be placed on Snapchat’s content portal Discover channels and Live Stories as…

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Dec 8, 2015

Google Wants You To Try Out Apps Before Downloading

What Happened
App-install ads — mobile ads that prompt users to download an app — take up a significant portion of mobile ad spending, with U.S. mobile app-install ad revenue expected to top $4.6 billion this year. And now, Google wants to…

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Jul 9, 2015

Twitter Makes Push For App-Install Ads

Ad units designed for pushing mobile users to download apps has been one of the hottest ad products recently. According to BI Intelligence, US mobile app-install ad revenue was $3.6 billion in 2014, accounting for about 30% of mobile ad revenue last year, and it…