What Happened
Apple announced Search Ads in the App Store at this year’s WWDC event, and now the Cupertino-based company is ready to release this much-anticipated ad product which will appear at the top of the App Store’s search results…

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Jun 9, 2016

Apple 2016 WWDC Preview: New App Store Policies And More

What Happened
In anticipation of its annual WWDC developer conference that kicks off on Monday, Apple has announced several strategic changes to its App Store.

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Apr 15, 2016

Apple Considers Adding Paid Search Ads To The App Store

What Happened
Apple has reportedly put together a secret team to work on improving search in its App Store. The team is said to be exploring the possible addition of paid search ads, which would charge brands and developers to have…

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Apr 21, 2014

Google And Apple Fight For Mobile Games

New reports indicate that both Apple and Google are trying hard to get exclusive games into their mobile stores. According to The Wall Street Journal, Apple and Google are rewarding outlets like Electronic Acts, Gameloft, and ZeptoLabs prominent placement atop…

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Jan 23, 2014

Tapstream Makes Mobile Ads Smarter

In today’s mobile ad world, consumers are used to being redirected to the app store to tell them to purchase an app that they’ve expressed interest in. A mobile ad company, Tapstream, wants to refine that process, and today announced a piece of software called Deferred…

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Feb 4, 2013

Apple Launches New AppStore.com URLs

Apple’s latest product launch may have slipped under your radar. On January 31, Apple updated its Developer documentation to include reference to new “easy-to-read links to your app…which use the AppStore.com base URL plus a specific form of your app or company…

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Dec 5, 2012

Half Of App Store Revenue Goes To Top 25 Developers

Apple App Store and Google Play store often boast about their selection of more than 600,000 apps but it turns out only a fraction of those generate significant revenue. In fact, about half of total app store revenue lies with the top 25…

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Oct 1, 2012

CHART OF THE DAY: How People Find Apps

Chart: How People Find Apps

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Aug 27, 2012

The fall of Angry Birds, what is next? | Trey Smith App Blog

The Fall Of Angry Birds