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IPG Media Lab
IPG Media Lab
The media futures agency of IPG Mediabrands
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iPad, IAD, and Me

The iPad is here — and with it, apps. And games. And ads. The iPad arrived on April 3. Rumor is, on April 7 Apple will reveal what it’s done with Quattro and showcase the future of the ad platform for its mobile operating system. This announcement could, in a very real way, mobilize (pun…