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Dec 14, 2016

Amazon Brings Shopping To TV For Prime Members With Apple TV App

What Happened
Amazon has released an Apple TV app to let Prime members browse and shop from the comfort of their living room couches. By logging into their tvOS app via the four-digit code generated by their mobile app…

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Nov 9, 2016

AT&T To Give Free Apple TV To DirecTV Now Subscribers

What Happened
AT&T is reportedly planning to give away streaming devices for free to incentivize customers to sign up for its upcoming OTT live TV streaming service DirecTV Now. Subscribers who agree to pay for three months of the…

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Oct 12, 2016

The Washington Post Creates Interactive Apple TV Ad For Jaguar

What Happened
The Washington Post has created its first interactive TV ad for Jaguar that appears in its Apple TV app. Working with video ad firm Velocity Made Good, the Post created a 30-second video ad that comes with an…

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Aug 31, 2016

Now You Can Order Papa John’s Pizza On Apple TV

What Happened
Papa John has introduced an Apple TV app for people to order pizza straight from their couches, beating its rival Domino’s to become the first pizza delivery brand to bring online ordering to Apple TV. Users are encouraged to log…

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Mar 24, 2016

Nielsen To Report OTT Viewing By Streaming Device

What Happened
Nielsen already counts over-the-top viewing via streaming devices in its TV audience measurement. Starting April 25, the company will start breaking out those viewing stats by device to give media owners and brand marketers a…

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Mar 16, 2016

SXSW 2016: Shopgate Offers Retailers A New Way To Sell On Apple TV

What Happened
Mobile commerce platform Shopgate debuted its new tools for building tvOS apps, which allow retailers using Shopgate’s SaaS platform to create shopping apps designed for the new Apple TV. At the launch…

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Feb 18, 2016

Two New Tools To Help Brands Build Their Own Apple TV Apps

What Happened
The launch of the new Apple TV created a new channel for brands to reach consumers in their living rooms with content marketing. Now, two companies have come out with tools to help brands build their own OTT…

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Feb 5, 2016

Apple TV Extends Universal Search To 3 New Apps

What Happened
Apple launched the 4th generation Apple TV last October, which allows viewers to search for keywords across content channels using Siri. At launch, only iTunes, Netflix, Hulu, HBO, and Showtime had universal search compatibility, and…

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Jan 13, 2016

Apple Extends App Analytics To Apple TV

What Happened
Apple announced on Monday that it has extended App Analytics feature to support tvOS apps, allowing developers to get detailed feedback on how users are using their apps on the new Apple TV. Now developers and brand marketers can granularly…

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Dec 17, 2015

Facebook To Expand The Reach Of Its Content With New API And SDKs

What Happened
On Monday, Facebook introduced a new video embedding API and SDKs for Apple Watch and Apple TV, aiming to push content that currently lives on its platform into new places. The video embedding API will…