Apple Watch

Why Google Bought Fitbit

What the deal means for the wearable market and beyond

Everything We Expect to See at Apple’s 2018 Fall Event

From three new iPhones, bigger Apple Watch, to perhaps an Apple News subscription, we count down everything we expect (and hope) to see at next…

Fast Forward: What Brands Need To Know From The iPhone X Event

From FaceID to AR to new Apple Watch…

Union Square Hospitality Group Transforms Its Restaurant Experience With Apple Watch

What Happened
Union Square Hospitality is bringing wearable tech into the hospitality industry as it plans to equip every floor manager and sommelier with an Apple Watch when its Union…

Apple Mandates Watch Apps Work Independently By June

What Happened
Apple is requiring all new Apple Watch apps to run independently from iPhones by June 1st. The company issued the mandate to developers on Friday, indicating that it would reject Watch apps unable to function on their own…

Apple’s watchOS 2 and iOS 9 Are Here

What Happened
Apple has released the much-anticipated watchOS 2 after about a week’s delay due to “unexpected bugs.” The new operating system brings native apps, new personalization features, and HomeKit support to Apple Watch. In related news, iOS 9 was also…

Fast Forward: The Biggest Announcements From Apple’s WWDC 2015 Event

Your guide to tech-driven changes in the media landscape by IPG Media Lab. A fast read for you and a forward for your clients and team.

What Apple Announced