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IPG Media Lab
IPG Media Lab
The media futures agency of IPG Mediabrands
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Why Apple Blocked Third-Party Apps From Scanning For Installed Apps

Read original story on: The Information

Apple has blocked app developers from accessing that app-download data for ad targeting purposes as part of the company’s continued crusade to…


Event Recap: Retail News From NRF’s BIG Day 2015

The NRF’s BIG Day is a little like CES for retail: there are big tech announcements, thought-leading keynotes, and large showcases at New York’s Jacob Javits Center. Here’s a recap of a few of the larger news reveals:


Opera Seeking To Launch Subscription-Based App Stores

Read original story on: Gizmodo

Inspired by the success of Spotify and Netflix, Opera thinks users are ready to consume mobile apps via subscriptions as well. The software company is reportedly pitching curated…


Twitter Effective For Driving App Downloads

Twitter may not have a wider reach than Facebook, more U.S mobile users than Instagram, or more social TV activity than Tumblr. But the blue bird reportedly excels in driving app downloads through its ad platform, especially lifestyle apps. Its ability…