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IPG Media Lab
The media futures agency of IPG Mediabrands
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AR
Richard Yao
in
IPG Media Lab
Oct 12, 2023
A Reality Check on Virtual Reality
And why brands should still pay attention to VR developments
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31
Richard Yao
in
IPG Media Lab
Sep 29, 2023
Meta Connect 2023: Everything Brand Marketers Need To Know
Meta offers crucial updates regarding its…
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361
6 responses
Richard Yao
in
IPG Media Lab
Sep 12, 2023
Apple Preps for Immersive Content in Vision Pro with New iPhone Feature
Three takeaways for brands…
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49
2 responses
Richard Yao
in
IPG Media Lab
Apr 20, 2023
What Brands Need to Know from Snap Partner Summit 2023
Snapchat maker explores new frontiers in live…
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113
Richard Yao
in
IPG Media Lab
Apr 29, 2022
Snapchat’s AR Ambitions Take Flight
What Brands Need to Know from the 2022 Snap Partner Summit Keynote
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2
Richard Yao
in
IPG Media Lab
Dec 10, 2021
Will 2022 Be “Year Zero” for the Post-Mobile Era?
Examining the current competitive landscape for…
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2
1 response
Scott Elchison
in
IPG Media Lab
Jul 29, 2021
Lab Podcast — Episode 121
AR Ads for the 5G Age (crossover special with Five by Ericsson Emodo)
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Scott Elchison
in
IPG Media Lab
Jun 18, 2021
Lab Podcast — Episode 118
How Brands Can Prepare for the AR Future (ft. Carolina Arguelles from Snap)
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Richard Yao
in
IPG Media Lab
May 21, 2021
Fast Forward: Snapchat Doubles Down on Shoppable AR & Creator Tools
Here’s everything brands should…
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60
Richard Yao
in
IPG Media Lab
Jun 12, 2020
Fast Forward: What We Learned From the Snap Partner Summit 2020
Everything that brand marketers need…
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7