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Feb 22, 2017

AT&T Plans Nationwide Debut Of IoT Network By Mid-2017

What Happened
AT&T is planning to roll out LTE-M, an IoT network aimed at linking sensors and other small connected devices online without saddling them with full-scale cellular radios, nationwide by the middle of this year. This debut…

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Nov 29, 2016

AT&T Plans Personalized Dynamic Ads For DirecTV Now

What Happened
On Monday afternoon, AT&T announced the official launch date and pricing for its over-the-top live TV service. DirecTV Now is set to launch on November 30th and offers three different plans that range from $35 per month to…

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Nov 9, 2016

AT&T To Give Free Apple TV To DirecTV Now Subscribers

What Happened
AT&T is reportedly planning to give away streaming devices for free to incentivize customers to sign up for its upcoming OTT live TV streaming service DirecTV Now. Subscribers who agree to pay for three months of the…

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Mar 2, 2016

AT&T Preps Three OTT Streaming Services To Court Cord-Cutters

What Happened
Following the footsteps of Comcast and Verizon, AT&T has announced their plan to launch three OTT streaming services later this year to appeal to cord-cutters and cord-nevers. The three streaming options will…

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Feb 16, 2016

AT&T Vying For Youth Attention By Sponsoring Social Influencers

What Happened
Last week, AT&T launched Hello Lab in a bid to win over young audiences. Working with media company Fullscreen, Hello Lab is a year-long project where the telecom company will sponsor ten social influencers…

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Jan 13, 2016

AT&T Brings Voice Control To Smart Home

What Happened
AT&T has been offering its customers smart home solutions under its Digital Life service for over two years now. And earlier this week, the telecom giant announced that it has started working on a voice-activated digital assistant service to help…

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Dec 14, 2015

AT&T Plans To Launch A Mobile Content App

What Happened
Following Verizon’s Go90, AT&T wants to become the next telecom carrier to launch a mobile app with ad-supported entertainment content, according to chairman and CEO Randall Stephenson. Moreover, AT&T is also looking to create more original…

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Dec 8, 2015

AT&T Courts Outdoor Advertisers With Dynamic Data

What Happened
In a bid to provide out-of-home (OOH) advertisers with better data and targeting options, AT&T has teamed up with Clear Channel to provide outdoor advertisers with more dynamic data aggregated from its mobile users. The program is…

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May 15, 2015

Hulu Teams Up With AT&T To Push For More Subscribers

Read original story on: TechCrunch

Right after inking a similar deal with Cablevision, Hulu is attempting to acquire more subscribers by teaming up with another telecom company: soon, AT&T customers will be able…

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Mar 8, 2015

AT&T To Bring The Smart Home Into The Car

Read original story on: CNET

At the Mobile World Congress last week, AT&T announced that its Digital Life and Drive platforms are joining forces to allow drivers to check on home security and set up smart home automation straight…