On Monday, Michael Roth, the Chairman & CEO of IPG, moderated an Advertising Week panel with Rebecca Blumenstein, Deputy Editor-in-Chief, Wall Street Journal; David Pemsel, Deputy Chief Executive, The Guardian; Pete Cashmore, CEO & Founder, Mashable; and…

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Oct 1, 2014

Event Recap: AdWeek — Programmatic Sophistication: Riding the Next Wave of Innovation

The IPG Media Lab kicked off Advertising Week bright and early on Monday, attending a panel on the future of programmatic featuring Matt Seiler, the Global CEO IPG Mediabrands; Vivek…

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Apr 15, 2013

Exponential Interactive Focuses on Baseball Fans

Ad intelligence group Exponential Interactive released the details of a study conducted in the month leading up to Major League Baseball’s opening day, revealing peculiarities of the fans of various teams in the process. As it turns out: Yankees…

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Jan 29, 2013

The Problem With Pinterest

Image-based platform Pinterest can drive a lot of brand interest as users share upwards of 250 million photos a day, most of which include wedding dresses, sweets, makeup and more wedding dresses. Brands can also gain a lot of insights into their audience and which images are most…

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Dec 12, 2012

Google’s Zeitgeist 2012

As the leading search engine, Google knows what is getting people’s attention which makes their 2012 Zeitgeist report one of the best sources for global trends. The report pulls from 1.2 trillion searches to break out some of the most popular terms across categories like events, people…