Audience Measurement

What Happened
Twitter users may soon be able to respond to tweets with more than just “hearts,” which replaced its star-shaped “favorites” just two weeks ago. The social network is reportedly testing a new reaction feature that contains…

What Happened
Earlier today, Twitter unveiled a new ad product named Brand Hub for tracking brand conversations across its platform. Within the hub, marketers and advertisers can dig into what Twitter users are saying about their…

Read original story on: Times

Nielsen announced earlier this week that it will begin monitoring viewership numbers of online subscription video services (SVOD) next month, including Netflix and Amazon’s Prime…

Read original story on: MediaPost

Adobe and Nielsen have announced a strategic partnership to build and support a cross-platform system for measuring online TV, video and other digital content…

Download the report here.

The Lab teamed up with YuMe to explore a new measurement frontier: Attentiveness & Receptivity.

Last week the NY times reported on the insanely divergent number of Hulu users reported by Nielsen and comScore, both reputable measurement firms. Nielsen reported 8.9 million visitors to Hulu in March while comScore counted 42 million. Nielsen also shows Hulu losing audience in April while…