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IPG Media Lab
IPG Media Lab
The media futures agency of IPG Mediabrands
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How Deep-Link-Enabled Partnerships Are Changing The Mobile Ecosystem

What Happened
StubHub
has teamed up with Uber to generate some cross-app synergy. Now event-goers will be able to book an Uber ride directly from StubHub’s mobile apps after purchasing tickets. Moreover, StubHub…


How IFTTT Just Made App Automation Simpler

Read original story on: TechCrunch

IFTTT, the leading platform for app automation, has been quite popular with developers and early adopters, and now the company is trying to make the tech more accessible to more consumers by…


Standards Stand-off Over Online Ads

Earlier this year, MSNBC .com President Charles Tillinghast said that while high end video, custom brand units, and low end contextually targeted text links maintained steady sales volume, the trouble was in the middle of the market: Traditional display ads. These…