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Beacons

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Beacons

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Nov 9, 2016

Walgreens Updates Mobile App To Improve In-Store Retail Experience

What Happened
Walgreens has updated its branded mobile app to better leverage the beacons in stores to deliver a more personalized and rewarding shopping experience for customers. The drugstore chain’s updated app…

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Nov 8, 2016

Proximity Sensors Now In Most Airports, Spell New Advertising Potential

What Happened
According to a new report from Unacast, a marketing firm that specializes in proximity networks, 84% of the world’s airports have or are testing deployment of proximity sensors. In the US, 35%…

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Sep 15, 2016

Estimote Launches Mirror To Turn Screens Into Beacon-Responsive Displays

What Happened
Beacon tech startup Estimote unveiled an interesting new product called Mirror that promises to turn any screen into a beacon-responsive one that displays personalized content. Mirror, which…

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Jun 28, 2016

Gimbal Partners With HMN To Roll Out Beacons For Medical Centers

What Happened
Gimbal is teaming up with Health Media Network (HMN) to bring beacons to medical centers and doctors’ offices. HMN’s digital display platform, currently serving over 12,000 medical facilities across the…

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Apr 5, 2016

Target’s Discount App Cartwheel Adds Support For Digital Coupons

What Happened
Target is expanding its branded discount shopping app Cartwheel to help customers save even more at checkout. Through a partnership with Quotient, a third-party provider of digital coupons from…

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Mar 28, 2016

Google’s Eddystone Beacons Deployed For Buses In London

What Happened
Google introduced its own beacon protocol named Eddystone last July to compete with Apple’s iBeacon, and now it is finally being tested in the real world. Proxama, a UK-based mobile commerce company partnered with…

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Feb 16, 2016

How Barneys’ New Flagship Store Goes Beyond Physical Retail

What Happened
Upscale retailer Barneys New York is opening a new flagship store in the Chelsea neighborhood of New York City, and it comes equipped with new retail technologies that aim to elevate the shopping experience…

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Feb 11, 2016

Google Adds Beacon-Detecting Capability To Chrome App

What Happened
Last July, Google launched its own beacon initiative Eddystone to compete with Apple’s iBeacon, and now it is expanding the reach of its beacons by adding the capability of recognizing and interacting with nearby beacons to…

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Jan 28, 2016

Mobiquity And Screenvision Bringing Beacons To Movie Theaters

What Happened
Cinema advertising company Screenvision has struck a partnership with shopping mall-based beacon ad network Mobiquity Networks to bring beacons to 300 movie theaters across the states. Screenvision advertisers…

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Jan 19, 2016

Timberland And Rite Aid Dip Toes Into Proximity Tech

What Happened
Timberland and Rite Aid have joined the growing list of retailers that incorporate proximity technologies into their stores. At its NYC flagship store near Herald Square, Timberland has enlisted CloudTags’ NFC technology to…