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IPG Media Lab
IPG Media Lab
The media futures agency of IPG Mediabrands
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Hands-Free Tinder Lets Your Heart (Rate) Do The Swiping

At the beginning of this year, we explored in our 2015 Outlook the concept of “Measurable Intimacy” — the idea that mobile devices, powered by the myriad of sensors embedded within, are making user engagement and their emotional…


Apple Watch May Help Make Playlists Based On Your Pulse

Read original story on: PSFK

Apple Watch comes with a lot of sensors to measure your biometric data such as heartbeat rates, movements, or calorie burns, primarily for health and fitness purposes. But that…