What HappenedOn Thursday, Amazon introduced a Video Skill API to its Alexa Skills Kit to allow developers to create Alexa skills that are integrated directly with Alexa’s video capabilities. This means that Alexa users can easily…
What HappenedA month after the initial reports about Google planning to integrate ad-blocking features into its Chrome web browser, the search giant confirmed the plan on Thursday, announcing that it will preinstall an ad…
What HappenedThe Washington Post is launching a new mobile content series that uses AR technology to learn more about cool stories behind famous buildings around the world. The first installment is a 10-second-long AR…
What HappenedThe Lobby Bar at the One Aldwych Hotel in London is using virtual reality to enhance how its patrons experience one particular drink. The bar’s special whiskey-based “Origin” cocktail comes with a virtual…
What HappenedTo promote the release of the new Smurfs reboot movie, Sony Pictures is inviting moviegoers to explore the Smurfs village in a mixed reality generated by Microsoft’s HoloLens headsets. Collaborating…
What HappenedOn Thursday Facebook updated several policies regarding branded content on its platform, enabling more pages to share it and updating its branded content tag to include the word “paid.” The social network first…
What HappenedSony took a fun and unorthodox way to promote PlayStation Vue by creating a branded “Boss Button” for basketball fans who are watching the NCAA March Madness games at…
What HappenedHBO has launched a hybrid content campaign to generate buzz for its upcoming new series Little Big Lies. Partnering with anonymous secret-sharing social network Whisper, which has since pivoted…
