Brian Monahan

When all the world’s a screen

Under Development/Check back later

One the most dramatic areas of media innovation is in digital out of home space. The Lab appeared earlier this week at Mediapost’s DOOH Forum in New York to showcase the most exciting new DOOH technologies. We…

Serendipity Happens

As consumers increasingly personalize their media consumption there is no shortage of hand wringing about the implications from lack of shared cultural experiences. Particularly in news, there is concern that consumer will choose to consume content that reinforces existing opinions hardening…

API-enabled ads pack more punch

The history of storytelling is as much about technology as it is about narrative. As humans have transitioned from the earliest cave scratches to the newest highly interactive digital experiences, the way stories are told have had a powerful influence on the stories…

Round up of coolest apps from Appnation

Check out a compilation of the coolest apps featured at this month’s Appnation conference in San Francisco. Including commentary from IPG Lab’s Managing Partner, Brian Monahan.

Data is the new black….cyan, magenta, and yellow

Historically, ads have been closed systems. The information contained in the ad itself is fixed. Most of the interactivity in digital ads to date has been limited to the ability to link somewhere or to engage with content elements that…