What HappenedOn Friday, Snapchat scored a non-exclusive deal with NBC to show highlights from the 2016 Summer Olympic Games, marking the first time the U.S. network has agreed to publish video content of the Olympics off its own…
What HappenedAs Facebook makes a strong push for media owners to use its Live Video feature to broadcast on its platform, live-streaming is quickly moving up on the priority lists of publishers and content creators. Last Friday, BuzzFeed scored almost three…
What HappenedBuzzfeed, master of viral videos and sponsored content, announced at SXSW on Saturday that it is launching a new premium ad product designed to help brand advertisers better…
What HappenedToday marks the third day of the 2016 Mobile World Congress, where plans for 5G network have been dominating the conversation. Companies like Intel, Nokia, and wireless…
What HappenedEarlier this week, BuzzFeed updated its editorial standards to allow its “non-news” editorial staffers to participate in the creation of branded content, encouraging collaborations between its…
Read original story on: TechCrunch
Pound, which stands for Process for Optimizing and Understanding Network Diffusion, is the secret weapon that viral content website BuzzFeed developed in order to…
After some successes with native content advertising, BuzzFeed is moving into new territory. Earlier this week, the viral content site debuted its first foray into ecommerce-enabled content with a L’Oreal sponsored post that features a…
The term “Native Advertising” has officially lost its luster and its meaning for that matter. As the industry becomes more polarized towards programatic display and custom creative, it appears that every publisher has some form of advertising they are labeling native. A great…
Buzzfeed and CNN announced a partnership with a video clip that appeared on Buzzfeed’s site this morning. The new combination of media outlets aim to bring news to younger viewers by launching a news-based YouTube channel. Buzzfeed will build out a…
