By The Numbers

What Happened
By the end of next year, about a third of internet users in the States will be blocking ads, up from 20% in 2015, according to a recent eMarketer study (paywalled link). The study, which defines…

As mobile usage continues to rise, mobile spending is correspondingly increasing, growing 42% annually over a four-year period. Therefore, it is important for brands looking to conquer the mobile space to understand how and when average users are making…

A new survey from Pew Research Center revealed some interesting insights into mobile user behaviors of US consumers.

Nearly one in five American adults now use mobile as primary source of Internet access, a group that, as the…

According to a new eMarketer study, mobile advertising is set to take over digital ad spending in the States, surpassing spending in desktop advertising as early as next year. And its growth is not showing any sign of slowing…

Have you ever physically bumped into someone when you’re busy looking at your phone? According to a Pew Research survey, 53% of all mobile users have experienced such “distracted walking” encounters, which is just one of many manifestations…

As we pointed out in last week’s By-the-Numbers, privacy concerns are holding back mainstream consumers from embracing connected home devices. This holds true for all connected devices, as the following AdWeek…

According to recent research by Statista, in the past year, Google has been narrowing its gap on Facebook in the fight over third-party social logins. Back in the last quater of 2013, Facebook had a 10% lead on Google in…

According to a new report by Parks Associates, Google’s Chromecast has surpassed Apple TV as the №2 most popular media streaming device on the U.S. market. Despite a considerable slip, Roku’s lineup is still the most popular…

It’s estimated that by 2015, more than half of global vehicles sales will be made up of connected cars. As the connected car is still a relatively new concept for buyers, it will be crucial for manufacturers and brands to…