Camera As Input

Lab Podcast — Floor 9: Episode 3

Camera As Input

Dunkin’ Donuts Tries Out Branded Selfie Lenses On Snapchat & Kik

What Happened
In honor of the National Donut Day, Dunkin’ Donuts became the latest brand to experiment with sponsored selfie lenses, a novel, camera-based ad unit that has been gaining traction among brands seeking to…

Microsoft Overhauls Skype In The Camera-Centric Mold Of Snapchat

What Happened
Microsoft released the latest update to its IM and video call app Skype on Thursday that brought a complete overhaul to the app. Most significantly, the revamped app now makes the camera just one swipe…

Blippar Announces AR Ad Unit & Visual Search For Cars

What Happened
Augmented reality solution provider Blippar announced two big additions to its platform. First up, the company is ready to launch what it claims to be “the first AR digital ad unit” that doesn’t require an app. This new ad…

Pinterest Lens Now Supports Visual Search For Recipes

What Happened
Pinterest has updated its visual search and discovery feature Lens to make it more useful for food enthusiasts to find recipes and dishes. The new update enables “full dish recognition” for Lens, which let Pinterest users…

Fast Forward: Everything Brands Need To Know About Google 2017 I/O Event

This is a special edition of our Fast Forward newsletter, bringing you a summary of the major announcements from Google’s 2017 I/O developer conference. A fast read for you and a forward for your clients…

Wayfair Launches Visual Search For Finding Similar Home Goods

What Happened
Online home goods retailer Wayfair has launched “Search with Photo,” a visual search tool that leverages artificial intelligence to enable shoppers to find matching home furnishings to the items they take…

Instagram Adds Snapchat-Style AR Selfie Lenses And Tests Location-Based Public Stories

What Happened
It looks like Facebook is not done copying Snapchat just yet. With its latest update on Tuesday, now Instagram users can try out so-called “face filters” in the…

Snapchat Debuts Sponsored World Lenses And Readies Branded Stickers

Audi Sponsors The Washington Post’s First Entry Into AR Content

What Happened
The Washington Post is launching a new mobile content series that uses AR technology to learn more about cool stories behind famous buildings around the world. The first installment is a 10-second-long AR…