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Nov 3, 2015

CBS Gets Serious About Its OTT Streaming Service

What Happened
Yesterday, CBS Broadcasting Inc. surprised the “trekkies” with the announcement of a new Star Trek TV series. More surprisingly, however, is how the broadcaster plans to distribute the long-awaited TV reboot. Reportedly, CBS is set…

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Oct 26, 2015

CBS Partners With Twitter For The Upcoming #DemDebate

What Happened
Furthering the integration of social media into live TV events, Twitter has struck a partnership deal with CBS News to create an “enhanced viewer experience” for the upcoming Democratic debate on November 14. Using the…

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Sep 4, 2015

CBS To Live Stream The Super Bowl And More For Free

What Happened
CBS has announced that it will be live streaming next-year’s Super Bowl for free, along with two more regular-season NFL games. The games will be available via CBSSports.com, in addition to a wide range of OTT devices…

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Jul 30, 2015

CBS To Bundle Broadcast And Streaming Ad Sales For Super Bowl

What Happened
CBS has confirmed its plan to sell all national ad spots for next year’s Super Bowl as a package deal with its corresponding stream’s ad units during the game. CBS will not allow advertisers to opt out of the…

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May 15, 2015

CBS Expands Beyond Nielsen And Talks Behavioral Data

Read original story on: Variety

Backed with new data analysis from Nielsen Buyer Insights and Rentrak Polk Automotive, CBS is now claiming the top spot among TV networks across virtually all consumer product…

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Jan 8, 2015

CES 2015: Leslie Moonves Doesn’t Care Where You Watch The CBS Shows

Read original story on: TechCrunch

CBS CEO Leslie Moonves took the stage at MediaLink’s “Brand Matters” keynote at CES 2015 to discuss the company’s newfound fondness for streaming. “I…

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Oct 28, 2014

Meet CBSN, CBS’s New 24-Hour Digital News Network

Read original story on: AdWeek

After going digital with a standalone streaming service, American senior citizens’ most-watched network CBS just dove deeper into the digital swirl by launching a new 24-hour digital news…

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Oct 16, 2014

CBS To Offer Standalone Streaming Service

Source: The Verge

Following HBO’s announcement offering standalone HBO GO yesterday, CBS is launching a streaming service. Dubbed CBS All Access, the service will be available for $5.99 per month, and allows subscribers to watch…

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Sep 11, 2014

CBS CEO Admits Live TV Viewing “Virtually Irrelevant Now”

At the Goldman Sachs Annual Communacopia Conference, head of CBS TV Les Moonves confirmed what we already know: “overnight ratings are virtually irrelevant now.” While stressing that CBS is still “monetizing the majority” of the…

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Aug 11, 2014

CBS: Tapping Into The OTT Market?

CBS is said to be jumping into the over-the-top (OTT) market by allowing its production division, CBS Studios, to develop shows directly for streaming services such as Netflix and Amazon. As evidenced by the streaming deal they struck with Amazon last year for their…