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IPG Media Lab

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Apr 21, 2014

Nike To Potentially Leave FuelBand Behind

In somewhat surprising news, Nike has announced that it fired the majority of its FuelBand team, and is pivoting its business away from wearable hardware and into exclusively software. That means that all FuelBands will likely not be produced in the…

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Feb 19, 2013

Google To Open U.S. Retail Stores

According to a report released today, Google plans to open retail stores across the United States in order to showcase its expanding line of physical products. The goal is to have the first flagship stores open for the holiday season in metropolitan areas. Google…

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Jan 14, 2013

CNET Withdraws Direct TV Hopper ‘Best In Show’ Award Amidst CBS Lawsuit

Direct TV’s Hopper DVR is a disruptive force in the living room. For starters, it allows simultaneous recording of six channels, mobile remote integration and an app ecosystem. But most disruptive of all is…

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Mar 9, 2011

Mobile Apps Influence Shopping Experience

CNET and the IPG Media Lab recently partnered on a research project to uncover how mobile apps are being used by consumers to make purchase decisions. The research specifically tested the CNET Reviews app to explore opinions, influence and opportunities for…

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Feb 11, 2009

25 things — banal drivel or human revolution?

Facebook has gone viral. I cannot go anywhere without hearing about the 25 Things About Me list that has been circulating on the site for no one knows exactly how long.