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IPG Media Lab

The media futures agency of IPG Mediabrands

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Dr. Jeriad Zoghby in IPG Media Lab

Mar 20

New Pathways to Profitable Growth for Consumer Brands

Dr. Jeriad Zoghby, published at IPG

Dante Leví Bautista in IPG Media Lab

Mar 3, 2020

Video: Tendencias de Comercio por IPG Media Lab

Tendencias del CES 2020

Scott Elchison in IPG Media Lab

Feb 15, 2018

Lab Podcast — Floor 9: Episode 10

The Paper Towel Effect

IPG Media Lab in IPG Media Lab

Jan 13, 2015

Event Recap: Retail News From NRF’s BIG Day 2015

The NRF’s BIG Day is a little like CES for retail: there are big tech announcements, thought-leading keynotes, and large showcases at New York’s Jacob Javits Center. Here’s a recap of a few of the larger news reveals:

IPG Media Lab in IPG Media Lab

Jun 6, 2014

iOS 8 Credit Card Scanner To Boost Mcommerce

iOS 8 has a new feature which will use your iPhone camera to scan credit card information for more seamless purchasing online. What’s more is that website developers do not need to enable the feature as Safari will activate it whenever a credit card is…

IPG Media Lab in IPG Media Lab

Jun 3, 2014

Gen Z Week: Vogue Tests Instagram Commerce

We have continued to see the purchase funnel being squeezed at both ends as companies strive to satisfy consumers’ need for instant gratification. Content and commerce used to be different, but now we are starting to see the two come together as is the…

IPG Media Lab in IPG Media Lab

Jun 26, 2013

Nordstrom Highlights Product Popularity With Pinterest

Many restaurants use Yelp or Zagat stickers as validations of their quality — displaying reviews on their windows functions as social evidence for customers looking for a dinner. Nordstrom is hoping that they can create an equivalent…

IPG Media Lab in IPG Media Lab

Apr 23, 2013

Ordering Pizza On Xbox? Why Not!

The day you have been waiting for is here. You can now order pizza through Xbox Live alleviating your need to ever leave the couch. The new partnership between Pizza Hut and Xbox brings a dedicated app that lets users build, purchase and share your pizza order using voice…

IPG Media Lab in IPG Media Lab

Dec 11, 2012

Square Releases Virtual Gift Cards

Just in time for the Holidays, Square is introducing a virtual gift card that integrates seamlessly with its wallet app. You can search by category to find a local business and then send the gift along with a personal message that’s delivered via email. The receiver…

IPG Media Lab in IPG Media Lab

Oct 19, 2012

BII REPORT: Here’s How Consumers Are Shopping With Their Phones — Business Insider

Data: Mobile Shopping Activities