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IPG Media Lab
IPG Media Lab
The media futures agency of IPG Mediabrands
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The Home Platform: Connectivity, Commerce, & Culture

In two weeks, Apple is expected to announce a new Apple TV set-top box, but this will be more impactful than just an upgrade to their “hobby”: the new device will serve as the cornerstone in Apple’s emerging IoT strategy. There’s a…


What You Need To Know About The “Home” App in iOS 9

Read original article on: 9to5Mac

A new report has surfaced regarding the upcoming iOS 9 ‘Home’ app. Just as Apple used the HealthKit framework to create the Health app as a highlight in iOS 8, HomeKit will rely…


Cable Companies Also Want A Piece Of That Smart Home Pie

Read original article on: Fortune

When it comes to the smart home market, tech companies like Apple and Google seems to be enjoying an early lead with their smart home hubs like HomeKit and Nest-based…


How Nest Thermostat Will Pay For Itself In Two Years

Read original story on: TechCrunch

Based on three separate studies of longitudinal data, Nest reports that its connected thermostat could pay for itself in less than two years from heating and cooling savings. The…