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IPG Media Lab

The media futures agency of IPG Mediabrands

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Content Marketing

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Feb 3, 2017

Beer Giant AB-InBev Partners With Pitchfork To Create Content Site

What Happened
In its latest content marketing move, beer giant AB-InBev is teaming up popular indie music site Pitchfork to launch October, a new online publication that will focus on draft beers. The company will…

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Dec 5, 2016

Pinterest Launches Showcase To Help Brands Present Their Best Sides

What Happened
Pinterest has introduced a new feature called Showcase to help brands on its platform leave a strong first impression on customers visiting their profile pages. Rolling out to business accounts, this…

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Oct 20, 2016

Pinterest Ramps Up Content Advertising Products To Court Brands

What Happened
Pinterest is launching a “creative ecosystem” called Pin Collective to connect brand marketers with top content creators on its platform. Brands of all sizes and budgets can leverage this new tool to…

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Jul 28, 2016

Reddit To Allow Brands To Sponsor User Posts

What Happened
Reddit is taking a big leap in ramping up its ad business by launching a new ad product called Promoted User Posts. Set to launch on August 4, this ad product will allow brand marketers to sponsor user-generated posts on Reddit. For…

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Feb 26, 2016

Forbes Wants To Help Brands Connect With Industry Experts For Content

What Happened
Similar to so-called “influencer marketing,” where brands turn to social media stars to promote their products and services, Forbes is now offering brands a chance to connect with industry experts…

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Jan 29, 2016

Facebook’s Live-Streaming Feature Now Available To All iOS Users In U.S.

What Happened
Nearly two months after Facebook started rolling out its live-streaming feature Live Video to non-celebrity users, the social network now declares that the feature is available to all U.S…

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Jan 28, 2016

Nissan Creates Branded In-Car Game To Appeal To Millennials

What Happened
Nissan is trying a novel way to engage with Millennial consumers. Taking inspiration from popular millennial games such as Truth or Dare and Cards Against Humanity, the Japanese auto maker has created a branded…

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Jan 25, 2016

Next Gen Advertising: Could Consumer Excitement Make All the Difference?

Written by Lena Phalen, Research Analyst at Lab’s Research Department

Right Now, We Have a Problem.
These days, consumers are constantly inundated with ads. Trillions of ads are…

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Jan 15, 2016

Branded Online Courses: The Next Big Thing In Content Marketing?

What Happened
A Minneapolis-based startup The Big Know has scored 3 million in funding to help brands create sponsored online courses that consumers would willingly pay attention to. Launched late last year, the startup…

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Jan 13, 2016

Uber To Allow Third-Party Apps To Entertain Riders

What Happened
Uber doesn’t want you to get bored during your ride, so it has tweaked its API to allow developers to plug their apps in to serve riders with games, news, and other entertainment content during the ride. Aptly named “Trip…