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IPG Media Lab

The media futures agency of IPG Mediabrands

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Feb 25, 2015

How A Finnish Mall Found Success With “Physical Cookies”

Read original story on: Mashable

Last fall, a mall in Helsinki, Finland reportedly started testing a new VIP loyalty program in which individually targeted deals are offered to shoppers who agreed to carry…

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Oct 22, 2013

Can TV Be The Mobile Cookie?

Most industry folks would agree that the Holy Grail of marketing is to create a) highly targeted advertising b) at scale. This is, however, no easy feat…

As we point out in the recently released Second Screen Fallacy report, the simultaneous usage of a…

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Jul 8, 2013

Twitter Launches Retargeting

Twitter has entered the digital ad sphere full-force in 2013, launching its Amplify TV platform, and now they’ve launched cookies-based retargeting for brands, allowing them to use their e-mail lists and cookie IDs to serve users applicable ads. This is standard practice for…

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Mar 25, 2013

Mozilla’s Cookie Policy Divides Publishers

Mozilla’s decision to not store third-party cookies by default has divided online publishers. Many publishers that have embraced cookie-based targeting available through ad exchanges will suffer as a result of the new policy. On the other hand, the…

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Nov 15, 2012

Drawbridge exits closed beta, unveils cross-screen mobile marketing solutions

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Aug 27, 2012

Facebook’s New Retargeted Ads Performing “Very Well”, Adds Partners To Run Them | TechCrunch

Facebook Re-targeting Is Up And Running

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Jun 1, 2012

Internet Explorer 10 first browser to have Do Not Track as default | The Verge

Internet Explorer 10 First Browser To Have Do Not Track As Default