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Creator Economy
IPG Media Lab
The media futures agency of IPG Mediabrands
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Creator Economy
IPG Media Lab
in
IPG Media Lab
Aug 10, 2023
Lab Podcast: Episode 149
Podcasters as Influencers (Ft. Kara Manatt from MAGNA and Edwin Wong from Vox…
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Richard Yao
in
IPG Media Lab
Sep 15, 2022
Roblox Opens for Ad Business — Will Other Metaverse Platforms Follow?
Here’s what marketers need to…
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2 responses
Richard Yao
in
IPG Media Lab
Jun 30, 2022
Charting the Ongoing Debate on Web3 Use Cases
And what it means for web3-curious marketers & brands
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1
Richard Yao
in
IPG Media Lab
May 20, 2022
The Creator-Led Future of Retail
And how the rise of community-driven commerce will have brands…
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2
Richard Yao
in
IPG Media Lab
May 5, 2022
The State of the Creator Economy
What our proprietary Futurecaster survey tells us about the creator…
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1
Richard Yao
in
IPG Media Lab
Aug 19, 2021
Why Brands Should Still Care About NFTs
NFTs are making a comeback in gaming and could become the…
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